Karen Goodfellow

Product designer and design team leader with deep experience across product, UX, visual, and brand design. I've designed for presidential campaigns, global consumer brands, and AI research platforms – always with the same goal: experiences that are clear, useful, and genuinely matter.

PROFESSIONAL EXPERIENCE 

Lead Product Designer/Senior Designer, Allen Institute for AI (AI2)Vulcan

June 2015 – August 2026

  • Owned design end to end for OlmoEarth, a geospatial AI platform, and Skylight, a maritime monitoring platform, since its inception – both required earning and keeping user trust in systems people relied on to make real decisions.
  • Co-led Ai2's org-wide design system and extended it across two platforms, balancing near-term execution with long-term coherence as the systems grew.
  • Regularly tested and iterated on features directly with users across every product I worked on – from interface changes to voice and response behavior for an AI agent – refining based on what we learned.
  • Partnered closely with product, engineering, and research to keep design decisions grounded in real user and product needs.
  • Managed and mentored a team of designers; conduct regular work reviews, career conversations, and goal-setting.
  • Integrated AI tools into daily design practice: Claude for ideation, research synthesis, microcopy, and vibe-coding; Figma Make for prototyping and design exploration; Gemini for writing and ideation.

Senior Contract / Freelance Designer 

February 2013 – June 2015

  • Delivered polished, brand-aligned design for the Starbucks global site redesign, spanning the homepage, coffee content, store locator, and eGift experience.
  • Designed the Rewards bar for the Starbucks mobile experience, communicating loyalty status across numerous account permutations and letting users view and reload their Starbucks Card balance.
  • Provided UX and visual design for Amazon and additional clients.

Creative Director / Senior Designer, Democratic National Committee / Organizing for America

November 2009 – January 2013

Member of the Digital leadership team; led a team of designers on national-scale consumer digital experiences under immovable deadlines and high public visibility.

  • Led the design team through the launch of Barack Obama's 2012 reelection campaign across website, mobile app, merchandise, and print – bringing a new campaign brand to life across every channel simultaneously.
  • Designed dozens of shareable social graphics for the 2012 election cycle – convention quotes, issue infographics, get-out-the-vote series – reaching millions across social platforms.
  • Drove the evolution of the Democrats brand and a complete Democrats.org redesign; produced a brand guide adopted party-wide.
  • Designed digital and print campaigns for Organizing for America's Healthcare Action Center and Vote 2010 midterm campaign.
  • Designed the Presidential Inaugural Committee website in a matter of days under an immovable launch deadline.

SKILLS

  • User-centered product design
  • Personas & journey mapping
  • Design systems
  • Mobile & desktop app design
  • Brand development & execution
  • Design-thinking facilitation
  • User research
  • Information architecture
  • Low & high fidelity UI design
  • Wireframing
  • Prototyping
  • Storyboarding
  • Workflow Visualization
  • Stakeholder management
  • Team leadership & mentorship

TOOLS

  • Figma
  • Claude
  • Adobe Creative Suite
  • HTML & CSS
  • Jira & GitHub
  • Keynote & other presentation tools

EDUCATION

UX Master Certification: Interaction Design & UX Management Nielsen Norman Group 

​

Bachelor of Fine Arts Academy of Art University, San Francisco 

​

Full portfolio and contact info available on request. 

GET IN TOUCH

To get in touch, find me on LinkedIn and send a message.

Let's work together

© 2026 Karen Goodfellow

Karen Goodfellow

Product designer and design team leader with deep experience across product, UX, visual, and brand design. I've designed for presidential campaigns, global consumer brands, and AI research platforms – always with the same goal: experiences that are clear, useful, and genuinely matter.

PROFESSIONAL EXPERIENCE 

Lead Product Designer/Senior Designer, Allen Institute for AI (AI2)/Vulcan

June 2015 – August 2026

  • Owned design end to end for OlmoEarth, a geospatial AI platform, and Skylight, a maritime monitoring platform, since its inception – both required earning and keeping user trust in systems people relied on to make real decisions.
  • Co-led Ai2's org-wide design system and extended it across two platforms, balancing near-term execution with long-term coherence as the systems grew.
  • Regularly tested and iterated on features directly with users across every product I worked on – from interface changes to voice and response behavior for an AI agent – refining based on what we learned.
  • Partnered closely with product, engineering, and research to keep design decisions grounded in real user and product needs.
  • Managed and mentored a team of designers; conduct regular work reviews, career conversations, and goal-setting.
  • Integrated AI tools into daily design practice: Claude for ideation, research synthesis, microcopy, and vibe-coding; Figma Make for prototyping and design exploration; Gemini for writing and ideation.

Senior Contract / Freelance Designer 

February 2013 – June 2015

  • Delivered polished, brand-aligned design for the Starbucks global site redesign, spanning the homepage, coffee content, store locator, and eGift experience.
  • Designed the Rewards bar for the Starbucks mobile experience, communicating loyalty status across numerous account permutations and letting users view and reload their Starbucks Card balance.
  • Provided UX and visual design for Amazon and additional clients.

Creative Director / Senior Designer, Democratic National Committee / Organizing for America

November 2009 – January 2013

Member of the Digital leadership team; led a team of designers on national-scale consumer digital experiences under immovable deadlines and high public visibility.

  • Led the design team through the launch of Barack Obama's 2012 reelection campaign across website, mobile app, merchandise, and print – bringing a new campaign brand to life across every channel simultaneously.
  • Designed dozens of shareable social graphics for the 2012 election cycle – convention quotes, issue infographics, get-out-the-vote series – reaching millions across social platforms.
  • Drove the evolution of the Democrats brand and a complete Democrats.org redesign; produced a brand guide adopted party-wide.
  • Designed digital and print campaigns for Organizing for America's Healthcare Action Center and Vote 2010 midterm campaign.
  • Designed the Presidential Inaugural Committee website in a matter of days under an immovable launch deadline.

SKILLS

  • User-centered product design
  • Personas & journey mapping
  • Design systems
  • Mobile & desktop app design
  • Brand development & execution
  • Design-thinking facilitation
  • User research
  • Information architecture
  • Low & high fidelity UI design
  • Wireframing
  • Prototyping
  • Storyboarding
  • Workflow Visualization
  • Stakeholder management
  • Team leadership & mentorship

TOOLS

  • Figma
  • Claude
  • Adobe Creative Suite
  • HTML & CSS
  • Jira & GitHub
  • Keynote & other presentation tools

EDUCATION

UX Master Certification: Interaction Design & UX Management Nielsen Norman Group 

​

Bachelor of Fine Arts Academy of Art University, San Francisco 

​

Full portfolio and contact info available on request. 

GET IN TOUCH

To get in touch, find me on LinkedIn and send a message.

Let's work together

© 2026 Karen Goodfellow

Karen

Goodfellow

Lead Product Designer

01 OlmoEarth

02 Skylight

03 DNC / Obama 2012

04 Starbucks

Workbench

Resume

LinkedIn ↗

Product designer and design team leader with deep experience across product, UX, visual, and brand design. I've designed for presidential campaigns, global consumer brands, and AI research platforms – always with the same goal: experiences that are clear, useful, and genuinely matter.

PROFESSIONAL EXPERIENCE 

Lead Product Designer/Senior Designer, Allen Institute for AI (AI2)/Vulcan

June 2015 – August 2026

  • Owned design end to end for OlmoEarth, a geospatial AI platform, and Skylight, a maritime monitoring platform, since its inception – both required earning and keeping user trust in systems people relied on to make real decisions.
  • Co-led Ai2's org-wide design system and extended it across two platforms, balancing near-term execution with long-term coherence as the systems grew.
  • Regularly tested and iterated on features directly with users across every product I worked on – from interface changes to voice and response behavior for an AI agent – refining based on what we learned.
  • Partnered closely with product, engineering, and research to keep design decisions grounded in real user and product needs.
  • Managed and mentored a team of designers; conduct regular work reviews, career conversations, and goal-setting.
  • Integrated AI tools into daily design practice: Claude for ideation, research synthesis, microcopy, and vibe-coding; Figma Make for prototyping and design exploration; Gemini for writing and ideation.

Senior Contract / Freelance Designer 

February 2013 – June 2015

  • Delivered polished, brand-aligned design for the Starbucks global site redesign, spanning the homepage, coffee content, store locator, and eGift experience.
  • Designed the Rewards bar for the Starbucks mobile experience, communicating loyalty status across numerous account permutations and letting users view and reload their Starbucks Card balance.
  • Provided UX and visual design for Amazon and additional clients.

Creative Director / Senior Designer, Democratic National Committee / Organizing for America

November 2009 – January 2013

Member of the Digital leadership team; led a team of designers on national-scale consumer digital experiences under immovable deadlines and high public visibility.

  • Led the design team through the launch of Barack Obama's 2012 reelection campaign across website, mobile app, merchandise, and print – bringing a new campaign brand to life across every channel simultaneously.
  • Designed dozens of shareable social graphics for the 2012 election cycle – convention quotes, issue infographics, get-out-the-vote series – reaching millions across social platforms.
  • Drove the evolution of the Democrats brand and a complete Democrats.org redesign; produced a brand guide adopted party-wide.
  • Designed digital and print campaigns for Organizing for America's Healthcare Action Center and Vote 2010 midterm campaign.
  • Designed the Presidential Inaugural Committee website in a matter of days under an immovable launch deadline.

SKILLS

  • User-centered product design
  • Personas & journey mapping
  • Design systems
  • Mobile & desktop app design
  • Brand development & execution
  • Design-thinking facilitation
  • User research
  • Information architecture
  • Low & high fidelity UI design
  • Wireframing
  • Prototyping
  • Storyboarding
  • Workflow Visualization
  • Stakeholder management
  • Team leadership & mentorship

TOOLS

  • Figma
  • Claude
  • Adobe Creative Suite
  • HTML & CSS
  • Jira & GitHub
  • Keynote & other presentation tools

EDUCATION

UX Master Certification: Interaction Design & UX Management Nielsen Norman Group 

​

Bachelor of Fine Arts Academy of Art University, San Francisco 

​

Full portfolio and contact info available on request. 

GET IN TOUCH

To get in touch, find me on LinkedIn and send a message.

Let's work together

© 2026 Karen Goodfellow