Karen Goodfellow

Product designer and design team leader with deep experience across product, UX, visual, and brand design. I've designed for presidential campaigns, global consumer brands, and AI research platforms – always with the same goal: experiences that are clear, useful, and genuinely matter to the people using them."

My project hero

Ai2 / OlmoEarth

Designing a 0→1 Earth intelligence platform for two very different audiences

  • Ai2 / Skylight

    Eight years designing a complex platform to feel simple – and the institutional knowledge to know when it's time for a reset

  • DNC / Obama 2012

    Creative Director for a presidential campaign – designing for a national audience at the highest possible stakes

  • Starbucks

    In-house contract designer on a global site redesign – consumer experience at one of the world's most recognized brands

Let’s work together

Karen Goodfellow

Product designer and design team leader with deep experience across product, UX, visual, and brand design. I've designed for presidential campaigns, global consumer brands, and AI research platforms – always with the same goal: experiences that are clear, useful, and genuinely matter to the people using them."

My project hero

Ai2 / OlmoEarth

Designing a 0→1 Earth intelligence platform for two very different audiences

  • Ai2 / Skylight

    Eight years designing a complex platform to feel simple – and the institutional knowledge to know when it's time for a reset

  • DNC / Obama 2012

    Creative Director for a presidential campaign – designing for a national audience at the highest possible stakes

  • Starbucks

    In-house contract designer on a global site redesign – consumer experience at one of the world's most recognized brands

Let’s work together

Karen Goodfellow

Product designer and design team leader with deep experience across product, UX, visual, and brand design. I've designed for presidential campaigns, global consumer brands, and AI research platforms – always with the same goal: experiences that are clear, useful, and genuinely matter to the people using them.

My project hero

Ai2 / OlmoEarth

Designing a 0→1 Earth intelligence platform for two very different audiences

  • Ai2 / Skylight

    Eight years designing a complex platform to feel simple – and the institutional knowledge to know when it's time for a reset

  • DNC / Obama 2012

    Creative Director for a presidential campaign – designing for a national audience at the highest possible stakes

  • Starbucks

    In-house contract designer on a global site redesign – consumer experience at one of the world's most recognized brands