From the workbench
A curated collection of design details, process visuals, and standalone executions that highlight day-to-day craft.
Details
OlmoEarth design system
Extended Ai2's core design system with a dedicated layer for OlmoEarth-specific components.

Ai2 Playground
Sweated the small details to make a technically dense tool feel simple to use.

Starbucks – How to Brew
Helped reimagine Starbucks' How to Brew section with animated SVGs and immersive video to bring each method to life.

Process
EarthRanger
Met the rangers and analysts EarthRanger was built for, and grounded the product in their actual field workflows. 10+ years later, it's used in more than 80 countries by over 900 conservation sites.

OlmoEarth
Mapped the existing user journey to surface workflow gaps in this 0→1 product, using it to inform and validate prototypes as development continued.

Starbucks Rewards
Designed the Rewards bar to flex from a brand-new user's minimal info to a Gold member's full detail – legible on mobile, across languages. A glimpse at some of the studies behind it.

Selects
AI2/Skylight conference invite
Broke from brand guidelines to design a playful, eye-catching invite for a conference reception.

Allen Coral Atlas
Designed the site and product roadmap for Allen Coral Atlas, a Vulcan project mapping the world's coral reefs.

Creative Justice
Designed a website and digital brand guide for Creative Justice, an arts-based alternative to incarceration pairing mentors with at-risk youth.

2012 election shareables
A handful of the dozens of shareable graphics churned out in the lead-up to the 2012 election – some days, several in a single day.

DNC brand execution
Executed the rollout of the new Democrats brand, including designing business stationery and exploring customized brand applications for state and local party chapters.

2012 “I’M IN!” cards
Data showed that asking people to formally commit to voting meaningfully increased the likelihood they'd follow through, so I designed cards we used as both a commitment device and a volunteer recruitment tool.

Brand identities
Designing brand identities from scratch – logo through style guide – sharpens how I approach evolving existing brand systems.

Let's work together
© 2026 Karen Goodfellow
